Following on from our look at the worst kits in English football this season, it would be only be right to focus on some of the better efforts now on display.
As ever, Arsenal will entice their supporters into spending big on new shirts this year.
Two new change strips have been crafted by Nike which beautifully remonstrate the slick playing style of the Gunners on the pitch.
Sadly, both the second and third shirts are similar in style, with different colours.
The navy away shirt and white third shirt have class stamped all over it, with the pinstripe designs bringing the shirts on a par with the current England home shirt.
There may be plenty of mothers and fathers in north London short of pocket money this autumn.
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Compliments can stay in the local area as Tottenham Hotspur have produced another of the Premier League's best new kits ahead of a new era at White Hart Lane.
The white of Spurs is famous around the world but the 2009/11 shirt has an unusual twist. An almost luminous yellow chevron around the neck of the shirt and piping down the sides makes for a fresh design to the Spurs playing colours.
It will be a welcome change for Tottenham supporters, who have been dealt with notoriously dull and plain shirts in recent years.
The relatively new Tottenham emblem also looks brilliant on the chest.
Hats off to Sunderland, who have opted for a simple, retro-looking kit design under the new regime of Steve Bruce.
The smart collar and badge work well from a side who have delivered plenty of quality kits throughout the years.
As is the case at Manchester City. Carlos Tevez, Emmanuel Adebayor and Robinho will be donning a very basic shirt at Eastlands, though Citizens fans are happy by a white collar. Again, simple but effective.
Plenty of sides have tested the water with more outlandish strips this season. Wigan, Manchester United and Newcastle have all failed.
But as Chelsea's Premier League title challenge gathers interest among online betting, so has their change strip. The home version is pretty horrific, but the away kit captures the imagination.
The colours will remind fans of Wimbledon, though on closer inspection the tinted navy and slightly lighter colour hoops work well. Throw in a florescent yellow emblem, sponsor and stripes, and you have a risky away shirt. But the contrast in colours works pretty well.
Last of all, Aston Villa have delivered another smart-looking strip, albeit it being extremely similar to recent seasons. The away kit is also attractive, with tinted stripes on an all white shirt.
Will a nice kit spark a Champions League challenge? Who knows. But it'll surely spark more sales.