Championship football player

888sport Championship club deal

We’re putting #FansFirst as we officially announce our ground-breaking, four-way sponsorship of Birmingham City, Nottingham Forest, Brentford and Preston North End for the 2016/17 Championship season.

As well as being the main commercial partner and sponsor of all four clubs – the first a UK company has launched a simultaneous partnership deal with as many teams - we’ll be rolling out a series of initiatives that reward loyal supporters.

forest kit

These include:

  • Laying on FREE travel for supporters of all four clubs to all away matches before Christmas
  • Running weekly competitions giving fans the chance to lead out their heroes and win match tickets
  • Giving supporters a £5 Free Bet EVERY time their team scores this season*
  • Industry-best odds on all four teams throughout the season*

We’ll also be showcasing the unique personalities of the unsung heroes of any club – the kitmen.

Our exclusive behind-the-scenes videos will include never-before-seen footage of the men who contribute much more than laundered kits to the day-to-day running of the clubs, giving fans a unique insight into the inner sanctums of their teams.

Supporters are already raving about the various initiatives from 888sport.

Preston kit

Billy Grant, spokesperson from Brentford fans website, Beesotted, said: “This is a great initiaive from a sponsor that clearly understands the challenges we face watching our beloved team away from home.”

Follow our #FansFirst campaign on social media and our blog throughout the season for more!

For more information go to

* Terms and Conditions apply