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Football – the world’s game

Football: the game that unites the world, with an estimated 3.5billion fans across the planet – and rising.

The most popular sport on the globe has also become the most gambled-on, in no small part due to the rise and rise of online bookmakers and, with them, LIVE betting.

It is hardly a surprise – the two go hand in hand. This most exciting and unpredictable of sports is even more thrilling if you have the chance to win money on every plausible outcome, from the number of goals and corners, to the time of the next yellow card and the score at half-time.

Bet on the beautiful game with 888sport!

With hundreds of markets available on almost every single match played on all four corners of the globe, from the Premier League, Champions League, World Cup and African Cup of Nations to the Women’s European Championships, the Greek FA Cup, the Iran Pro League and an U17s match in Peru, in-play betting opportunities with 888sport are endless.

Is there a greater thrill than sensing a team beginning to edge a game locked at 0-0, and betting that they will turn their dominance into a goal– and seeing them win it in the 90th minute? Or noticing that the penalty taker is looking decidedly nervous as the referee waits to blow the whistle, and backing him to miss – and he does?

Or how about when your winning bet is hanging by a thread and you decide to take your profit with our unique Cash-In feature, which puts your LIVE betting destiny in your own hands?

Of course, it’s not all about in-play. We’ve also got the traditional pre-match/pre-event markets for your accumulators – often at industry-best prices – or for singles on outright outcomes, teams to go down, half-time/full time results and all the rest. You name it, we’ve got it.

Look out for our weekly Enhanced Multiples, which boost the price of doubles, trebles and other accumulators, and why not join our Acca Club, which gives you FREE BETS every week?!

Speaking of Free Bets – we really do love them. We’re constantly giving them away, especially on social media, so follow our Twitter page and Like our Facebook fanpage to pick them up. We’re also suckers for free football tickets and memorabilia and love nothing more than giving away Premier League/Champions League tickets and signed shirts – look out for these on our Hot Promotions Page!

Opening an account with 888sport is easy, or, if you’re doing so on mobile, as simple as APP, TAP, BET! Whether you do it on mobile, tablet or desktop, though, one thing is certain: you’ll be offered our industry-leading welcome package of £88 in Free Bets, perfect for lumping on the global game!