In 2008, 888.com launched the very popular 888sport brand.

888.com, founded as one of the first companies to give customers the ability to bet online back in 1998, is one of the most well-respected and trusted of all online gambling operators. 888holdings, the parent company, is floated on the London Stock Exchange and so has to adhere to strict rules and regulations, which some competitors may flout but in essence is there to protect the customer. 888.com has won a string of awards, the most recent of which is the 2010 most socially responsible operator award run by EGR. 888.com always has its customers’ best interests at heart and prides itself in giving a safe, stable and secure environment with excellent customer service and above all a fantastic gaming experience.

This allowed its customers who already enjoy gambling on Poker, Casino and Bingo to also take part in sports betting online. With a dedicated team of experienced professionals from the online sports betting industry, 888sport has given its customers not only the ability to participate in online football betting and online Horse Racing Betting , but also provides the format for online sports betting for practically any market imaginable, from rugby to swimming or even special bets on the winner of the US Presidential Election to the Oscars.

888sport is one of the best online betting sites as it gives premium online betting offers from a terrific welcome bonus on a customer’s first deposit to various promotions that mix online sports betting with events and prizes that customers want to participate in. There is always something to play for apart from the thrill of winning that will always set 888sport apart from other online sports betting sites and gives customers every reason to make a sport bet.

888sport provides live sport betting odds for scores of events, as they happen, every day, allowing our players to watch sporting events and bet on the outcome as they unfold making it one of the best online sports betting websites. Live betting is the future of online sports betting and the ability to bet live is something that 888sport takes very seriously and is looking to increase the number of sporting events and different markets to bet on all the time with hundreds of the best UK online betting odds being provided every day.

Being the most popular betting segments, online Football Betting and online horse betting is foremost in 888sport’s plans and with the unique iCard, taking part in online horse betting is taken to another dimension, to give racing punters even more of an insight into the 'Sport of Kings'.

888sport also has a dedicated social media service, which allows players to read about sports betting on the 888sport blog, the Zone; to make online Football Betting or online Horse Racing Betting or any online sports bet with up to the date sports news, odds, scores and links on Twitter; to interact with other 888sport members and take part in competitions for Free Bets, Sports Merchandise and Sports Tickets on Facebook with our own 888sport Fanpage.

Bet now, bet on sports, get Free Bet offers with the best online site that is dedicated to UK online betting with the best online betting services in the industry to ensure that making a sports bet experience with 888sport is the best on the internet.