The FIFA World Cup – the greatest show on earth

There isn’t a sporting event quite like the football World Cup, which brings the globe together to create a carnival of colour and emotion unlike any other.

This year’s FIFA World Cup in Brazil promises to be one of the greatest of them all, being held in a country that lives and breathes football.

Two of the best players the world has ever seen, Portugal’s Cristiano Ronaldo and Argentiina’s Lionel Messi, along with a host of other stars including Brazil’s Neymar, England’s Wayne Rooney, France’s Franck Ribery and Ivory Coast’s Yaya Toure, look set to provide fans with a truly unforgettable tournament.

Football is by far the most popular sport for both pre-match and LIVE betting, and a World Cup is a brilliant time to get involved and have a flutter!

Make Brazil 2014 a tournament to remember with 888sport

At 888sport, we’ve got literally hundreds of markets for you to get stuck into, from the simple outright tournament winner and top goalscorer, to the more complex team and player performance markets, including points won in the group stage and the stage of the tournament at which a team is eliminated, not to mention individual prices on every single group match!

Reckon Brazil will get knocked out in the semi-finals? Think Iran will finish with 0 points? Believe Spain will only come second in their group – you name the scenario and we’ve no doubt got a market for it! Just check our dedicated World Cup section to find what you’re looking for.

It is when the tournament is up and running, though, when then the betting excitement goes into overdrive. You’ll be able to experience the thrill of LIVE betting on every single ball kicked throughout the event, taking advantage of the inevitable twists and turns of each dramatic World Cup match.

Notice one team is flagging under the Brazilian sun as a tie goes into extra time? Think a player is a red card waiting to happen in an edgy encounter? Then back your judgement with an IN-PLAY bet!

Another great feature of LIVE betting is our unique Cash-In feature, which allows you to take your profits, putting your betting destiny in your own hands.

We’ll also have plenty of Enhanced Multiples during the tournament, which boosts the price of doubles, trebles and other accumulators, and don’t forget to join our Acca Club, which gives you FREE BETS!

Speaking of Free Bets – we really do love them. We’re constantly giving them away, especially on social media, so follow our Twitter page and Like our Facebook fanpage to pick them up.

Opening an account with 888sport is easy, or, if you’re doing so on mobile, as simple as APP, TAP, BET! Whether you do it on mobile, tablet or desktop, though, one thing is certain: you’ll be offered our