Women’s soccer has been on the rise for many years but it has seen a huge influx of fans in the last few years.

With the 2023 Women’s World Cup broadcast around the world, football betting fans have enhanced their understanding of the women’s game.

Social media is a key reason for the increased interest. The likes of Carli Lloyd, Alex Morgan and Megan Rapinoe have used their social media presence to promote women’s soccer and female footballers are starting to see more recognition.

Most Followed Female Soccer Players:

  • Sam Kerr – 1.1 million

  • Lieke Martens – 1.2 million

  • Jordyn Huitema – 1.6 million 

  • Deyna Castellanos – 1.6 million 

  • Megan Rapinoe – 2.1 million

  • Marta – 2.5 million

  • Alexia Putellas  - 2.7 million

  • Ana Markovic – 2.8 million

  • Alex Morgan – 10 million

  • Alisha Lehmann – 12.8 million

The United States women’s national team are the dominant force in soccer but the likes of Brazil and England are improving. In time, we could see the Lionesses competing for World Cup glory.

Without further ado, it is time to take a look at the most popular women’s soccer players on Instagram. Many of these stars play for the United States, however we kick things off closer to home with Chelsea star Sam Kerr...

Sam Kerr – 1.1 million

The only player to have won the Golden Boot in three different league and the all-time leading scorer in the NWSL, Sam Kerr is one of the greatest forwards in the history of women’s football.

Kerr signed for Chelsea in 2020, and has scored at an average of 0.8 goals per match for the west London club.

Long-term skipper of the Australian national team, Kerr has an extraordinary list of accolades on both a personal and team level.

Approaching 1000 posts on Instagram, she is the definition of a world star. She isn’t going anywhere any time soon either. 

Lieke Martens – 1.2 million

An Ajax fan who earned comparisons to Johan Cruyff at a young age, Lieke Martens is an iconic figure in Dutch football.

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Martens was named UEFA’s Player of the Year in 2017 ahead of Carli Lloyd and Deyna Castellanos.

The Dutch star followed in the path of another generational playmaker, making the move from Barcelona to PSG in 2022.

Martens, like Lionel Messi, collected medals in Catalunya, but is yet to replicate that success in Paris. 

Jordyn Huitema – 1.6 million 

Jordyn Huitema is one of the best young players in the world. Standing at 5’11, the 21-year-old is tipped for greatness and has already featured for PSG and OL Reign.

Some have suggested Huitema can fill the sizeable shoes of Christine Sinclair for Canada. 

Huitema often made the headlines for her relationship with compatriot and fellow football betting star Alphonso Davies.

The couple split up in 2022. Since, it has become public that Huitema is in a relationship with Seattle Mariners phenom Julio Rodrigez. 

Deyna Castellanos – 1.6 million 

Deyna Castellanos is not as decorated as many of her peers on this list, but the Venezuelan international has worked as a pundit for men’s and women’s World Cups, and made a high-profile move to Manchester City in 2022.

Castellanos was nominated for The Best FIFA Women’s Player award in 2017, a decision which attracted criticism from Megan Rapinoe.

In Venezuela, fans refer to Castellanos as ‘Queen Deyna’. 
She is very active on Instagram, which has helped to amass such a huge following. 

Megan Rapinoe – 2.1 million

You don’t have to be a football betting expert to have heard of Megan Rapinoe.

The USWNT star is a Ballon d’Or winner and has won two World Cups, yet she is perhaps best known for her activism and outspoken manner.

Rapinoe famously knelt during the national anthem in support of Colin Kaepernick in 2016, and frequently speaks up on LGBTQ+ issues. She was awarded Presidential Medal of Freedom in 2022 by Joe Biden.

Nearing the end of her playing career, Rapinoe will retain a media presence and will continue to be active on Instagram. 

Marta – 2.5 million

The consensus greatest female footballer of all-time, it’s no surprise Marta is in the top five on this list.

The Brazilian is among the highest-paid female soccer players, and has plied her trade with the Orland Pride since 2017. 

Marta is a six-time winner of FIFA World Player of the Year. No player has scored more World Cup goals. IFFHS named her the best women’s player of the 2010s.

The CV speaks for itself, from titles in Sweden to leading Brazil to finals at the World Cup and Olympics.

Both a masterful playmaker and prolific goal scorer, Marta is a once-in-a-generation talent. 

Alexia Putellas  - 2.7 million

A six-time Spanish champion with Barcelona and the Ballon d’Or winner in 2021 and 2022, Alexia Putellas is an absolute phenomenon.

She has been recognised as the best player in the world for the last couple of years, and with good reason. 

Putellas modelled her game on the midfielders of Pep Guardiola’s Barcelona tenure. Comparisons to Andres Iniesta are accurate, such is Putellas’ ability to dribble past opponents and deliver passes through the tightest of windows. 

At 29 years old, Putellas will remain at the peak of her powers for years to come. 

Ana Markovic – 2.8 million

Grasshoppers forward Ana Markovic has almost three million followers on Instagram, putting her ahead of some of the best players in the world. 

Markovic is yet to reach those heights, though she has made 11 appearances for Croatia since debuting in 2021. 

Alex Morgan – 10 million

Alex Morgan has won an Olympic gold, two World Cups and the Champions League. She’s a four-time CONCACAF Player of the Year and was included in IFFHS’ Team of the Decade.

Morgan is an all-time great, but her on-pitch achievements are just part of what makes her so well-known.

The San Dimas native was all over social media with the infamous tea-sipping celebration. She appeared in a Maroon 5 music video, and even worked as a sport envoy in 2017. 

Morgan transcends football. Away from the silverware, individual honours and match-winning performances, the San Diego Wave striker is a household name.

Americans with no more than a passing interest in the Beautiful Game will be well aware of Alex Morgan, hence the 10 million followers.

Alisha Lehmann – 12.8 million

Nearing the 13 million mark, Alisha Lehmann is the most followed female footballer on Instagram by a healthy margin.

Born in Tägertschi, Lehmann has represented Switzerland on over 35 occasions, but moved to English football in 2018 when she joined West Ham.

Via a short loan at Everton, Lehmann swapped London for Birmingham as she signed with Aston Villa in 2021.

Lehmann has become a viral sensation. She is very active on various social media channels, and has recently collaborated with EA Sports. 

The Swiss international has attracted a lot of attention over the last couple of years, and in a 2023 interview, spoke passionately about femininity in sport. 

"It's not a bad thing to want to look like a girl and play football. I really support that, and I want everyone to be themselves when they play the sport. It's just that sometimes people don't seem to accept that women can and do play football."


Credit for the main photo belongs to Michel Spingler / AP Photo*

Sam is a sports tipster, specialising in the Premier League and Champions League.

He covers most sports, including cricket and Formula One. Sam particularly enjoys those on the other side of the Atlantic Ocean – notably MLB and NBA.

Watching, writing and talking about sports betting takes up most of his time, whether that is for a day out at T20 Finals Day or a long night of basketball.

Having been writing for several years, Sam has been working with 888Sport since 2016, contributing multiple articles per week to the blog.